Why the PDF press release may be doing you harm
Journalist and guest blogger, Roderick Eime, can’t be PDFed. He explains why sending your press...
continue reading
The power of an introduction
Your little black book may be full but it is nothing without the relationships inside....
continue reading
When clients (& management) get in the way of good PR
||Blogging, Freelance writing, Internet, Journalists, PR Professionals, Press Releases, Relationships, social media
There is nothing a journo loathes more than an irrelevant blanket press release. Though the...
continue reading
Photographers are people too
In a world of changing media the news photographer has never been more important. Sure,...
continue reading
Don’t just take my word for it…
Two hundred and twenty journalists can't be wrong (or if they are you try telling...
continue reading
When a journalist asks a question should you answer?
Warm and fuzzy doesn't sell papers or drive traffic to online news sites. Warm and...
continue reading
You don’t win hide and seek with the media
If you have a press site on your website, and you should, then please put...
continue reading
Clients that ruin good press releases
As a journalist I get sent some hilarious press releases each day. Trouble is, they...
continue reading
What PR professionals can learn from Qantas
Ah, Qantas, the airline that split a nation. Much has been written in the media...
continue reading
Why journos can’t afford to miss your breakfast
I stayed at a swanky hotel in Aspen once where I hob nobbed with Elle Macpherson...
continue reading