Why the PDF press release may be doing you harm
Journalist and guest blogger, Roderick Eime, can’t be PDFed. He explains why sending your press...
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When clients (& management) get in the way of good PR
||Blogging, Freelance writing, Internet, Journalists, PR Professionals, Press Releases, Relationships, social media
There is nothing a journo loathes more than an irrelevant blanket press release. Though the...
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Photographers are people too
In a world of changing media the news photographer has never been more important. Sure,...
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Don’t just take my word for it…
Two hundred and twenty journalists can't be wrong (or if they are you try telling...
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When a journalist asks a question should you answer?
Warm and fuzzy doesn't sell papers or drive traffic to online news sites. Warm and...
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Pay up or pay the price
If I had a dollar for every time someone asked me to work for free...
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Freelancer is not a dirty word
I am a freelancer. Translated? I juggle editors in the air, careful not to write...
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Why journos can’t afford to miss your breakfast
I stayed at a swanky hotel in Aspen once where I hob nobbed with Elle Macpherson...
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New Zealand tourism operators better be prepared
Why? Because New Zealand is expecting over two thousand international media to descend upon their...
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Pick me! Getting your press release read
Press release. Two words that send journalists to the delete button and PR professionals to...
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