The power of an introduction
Your little black book may be full but it is nothing without the relationships inside....
continue reading
You don’t win hide and seek with the media
If you have a press site on your website, and you should, then please put...
continue reading
What PR professionals can learn from Qantas
Ah, Qantas, the airline that split a nation. Much has been written in the media...
continue reading
A moment of your time for PitchIt2me, me, me
My mother always told me that boasting was gauche, singing your own praises was rude...
continue reading
New Zealand tourism operators better be prepared
Why? Because New Zealand is expecting over two thousand international media to descend upon their...
continue reading