Blog

Why the PDF press release may be doing you harm
Journalist and guest blogger, Roderick Eime, can’t be PDFed.  He explains why sending your press...
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The power of an introduction
Your little black book may be full but it is nothing without the relationships inside....
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Answer your email! It could be good for business
Instagram, Twitter, Facebook, email, Skype, SMS and phone - if you can't get hold of...
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When clients (& management) get in the way of good PR
There is nothing a journo loathes more than an irrelevant blanket press release. Though the...
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Photographers are people too
In a world of changing media the news photographer has never been more important. Sure,...
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Don’t just take my word for it…
Two hundred and twenty journalists can't be wrong (or if they are you try telling...
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You don’t own me
If relationships were easy we'd all be in one. Sixty six percent of surveyed journalists...
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When a journalist asks a question should you answer?
Warm and fuzzy doesn't sell papers or drive traffic to online news sites. Warm and...
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You don’t win hide and seek with the media
If you have a press site on your website, and you should, then please put...
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Clients that ruin good press releases
As a journalist I get sent some hilarious press releases each day. Trouble is, they...
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