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Train your team
Copy and press release writing
Who we work with
Why the PDF press release may be doing you harm
Journalist and guest blogger, Roderick Eime, can’t be PDFed. He explains why sending your press...
The power of an introduction
Your little black book may be full but it is nothing without the relationships inside....
Answer your email! It could be good for business
Instagram, Twitter, Facebook, email, Skype, SMS and phone - if you can't get hold of...
When clients (& management) get in the way of good PR
There is nothing a journo loathes more than an irrelevant blanket press release. Though the...
Photographers are people too
In a world of changing media the news photographer has never been more important. Sure,...
Don’t just take my word for it…
Two hundred and twenty journalists can't be wrong (or if they are you try telling...
You don’t own me
If relationships were easy we'd all be in one. Sixty six percent of surveyed journalists...
When a journalist asks a question should you answer?
Warm and fuzzy doesn't sell papers or drive traffic to online news sites. Warm and...
You don’t win hide and seek with the media
If you have a press site on your website, and you should, then please put...
Clients that ruin good press releases
As a journalist I get sent some hilarious press releases each day. Trouble is, they...