Don’t just take my word for it…

Two hundred and twenty journalists can’t be wrong (or if they are you try telling them that!).

That’s how many journalists gave us their time in 2015 to complete a comprehensive seventy four question survey to help marketers pitch better, get a better press release hit success rate, understand their working day and create a better working relationship.

  • Did you know that sixty six percent of lifestyle journalists are more likely to feature the product of the PR they have a positive relationship with?
  • That ninety four percent of journalists prefer to communicate with PR professionals by email not phone?
  • That over fifty percent of emails received by thirty five percent of journalists are from PR professionals?
  • That the average journalist receives twenty five press releases a day?
  • That relevancy and subject heading are the two key features that make a journalist open a press release?
  • That eighty two percent of journalists suggest you do NOT follow up a press release with a phone call?
  • That fifty eight percent of journalists surveyed say that most PRs do not understand the difference between a pitch and a press release?
  • That seventy two percent of the media said that a relevant subject heading is what makes them open a pitch email?


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