What we do
Who we are
Train your team
Copy and press release writing
Who we work with
Clients that ruin good press releases
As a journalist I get sent some hilarious press releases each day. Trouble is, they...
What PR professionals can learn from Qantas
Ah, Qantas, the airline that split a nation. Much has been written in the media...
Pay up or pay the price
If I had a dollar for every time someone asked me to work for free...
Freelancer is not a dirty word
I am a freelancer. Translated? I juggle editors in the air, careful not to write...
Why journos can’t afford to miss your breakfast
I stayed at a swanky hotel in Aspen once where I hob nobbed with Elle Macpherson...
A moment of your time for PitchIt2me, me, me
My mother always told me that boasting was gauche, singing your own praises was rude...
New Zealand tourism operators better be prepared
Why? Because New Zealand is expecting over two thousand international media to descend upon their...
Pick me! Getting your press release read
Press release. Two words that send journalists to the delete button and PR professionals to...
How social media killed the embargo
I was offered an exclusive story a couple of months ago by a tourism company....
Time is money on a journalist famil
Getting a travel journalist to visit your destination is only half the work, the way...